Brief & Objectives

When Yankton Medical Clinic's renowned orthopedic surgery center, approached us to manage their PPC campaign, they had a clear objective in mind: to increase the number of consultations booked through their website. As a specialized healthcare provider, Yankton Medical Clinic sought to attract more patients seeking expert orthopedic care and streamline their appointment booking process.

Our mission was to develop and execute a targeted PPC strategy that would drive relevant traffic to their website, showcase their expertise, and ultimately convert visitors into booked consultations.

Our Solution

To help Yankton Medical Clinic achieve their goal of increasing consultations booked through their website, we developed a comprehensive PPC strategy tailored to their unique needs and target audience.

Our approach began with extensive keyword research, focusing on terms related to orthopedic procedures, common patient queries, and local search terms. By identifying the most relevant and high-intent keywords, we ensured that our ads would reach potential patients actively seeking the services offered by Yankton Medical Clinic.

We then crafted compelling ad copy that highlighted the clinic's expertise, patient care, and advanced surgical techniques. Our ad copy was designed to capture the attention of potential patients, convey the clinic's unique value proposition, and encourage them to take action by booking a consultation.

To optimize the campaign for conversions, we set up conversion tracking to monitor form submissions and phone calls. This allowed us to measure the effectiveness of our ads and make data-driven decisions to improve campaign performance.

Finally, we implemented ad extensions, such as location extensions, to provide potential patients with easy access to the clinic's contact information and directions, making it more convenient for them to book consultations.

Results

Our data-driven PPC strategy and continuous optimization efforts yielded impressive results for Yankton Medical Clinic. By closely monitoring the campaign's performance and making strategic adjustments, we significantly increased the number of consultations booked through their website.

Through A/B testing of ad copy, we identified the messaging that resonated most with potential patients, driving higher engagement and click-through rates. By continually refining our ad copy, we ensured that our ads effectively communicated the clinic's expertise and encouraged users to take action.

Furthermore, by carefully analyzing performance data and adjusting bids accordingly, we maximized the campaign's efficiency and return on investment. This approach allowed us to allocate budget to the best-performing keywords and ads, ensuring that every dollar spent drove the greatest possible impact.